Tuesday, 9 March 2010

*News: ASA to regulate online activity


Extremely exciting news arrived yesterday. The
Advertising Association, the trade body for the £19 billion advertising industry in the UK, has proposed changes to the way the ASA regulates the online activities of marketers.


At present, very little online advertising is subject to regulation. Banner ads fall within the ASA's remit, but companies' own websites do not.

If you've ever read some of my blog entries and clicked on the links, you'll have noticed that many of the featured people and companies make the most bizarre claims on their websites.

If the proposals are implemented, I'll probably have to give up my job and become a full time professional complainant.

The Register: "ASA to take over Facebook, Twitter regulation"
ASA: "ASA welcomes announcement on digitial remit extension"

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