The Circle of Raphael (part 2)

Following a recent ASA adjudication, the shameless Circle of Raphael - a company operating out of a PO Box in Cornwall - have continued to sell their Talisman of the Seven Angels.

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Publicity about the adverse ruling travelled as far as the Daily Torygraph, so it's quite surprising to see the same advertisers back using the same old false claims.

The useless trinket is now claimed to bring "Good fortune in games of chance" - another clear breach of the advertising regulations, if you want my opinion - so it's back to the ASA with another complaint.

"I'm writing to complain about an advert in Spirit and Destiny magazine (May 2011, p87).

The advert, for the Circle of Raphael, promotes a product, the "Talisman of the Seven Angels", upon which the ASA Council have recently adjudicated.

1. "To fulfil their own spiritual destiny, Angels need to give of themselves and assist anyone who requests their help. However, they first need you to personally invite them into your life so they can fulfil their divine purpose. The most direct and successful way of inviting Angels into your life is to simply wear or carry this holy Angelic pendant... Zadkiel - Good fortune in games of chance..."

I'd like to challenge whether the claim that the Talisman is the "most direct and successful way of inviting Angels into your life" in order to experience "Good fortune in games of chance" is misleading.

I can confirm that I have no connections with the advertiser."