This chap (or chapette) claims to be a "Famous American Psychic Reader" who can give "Highly accurate" psychic readings.
I wonder if they have permission to work in the UK, and are paying taxes on their ill-gotten gains?Anyone who wanted to know could phone the anonymous advertiser on 07551 985271.
As for me, I've contacted Her Majesty's Revenue and Customs to ask politely what they know. I've also fired off another standard complaint to the ASA."I write to complain about an advert in the "Luton News" newspaper (March 31st, p3), which promotes the services of an anonymous "Famous American Psychic Reader".I suspect that the advert is in breach of one section of the British Code of Advertising, Sales Promotion and Direct Marketing (CAP) code.I have submitted a scan of the advert. The advert is towards the top right-hand corner of the page. I can provide an original copy of the advert by post, if required.1. The CAP Code, Section 3.1, states "Before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation."2. I challenge whether the advertiser holds documentary evidence for the claim that the "Famous American Psychic Reader" can provide "highly accurate" psychic readings.3. I confirm that I have no connections with the advertiser, with the newspaper, or with the publishing industry in general. I confirm that I am not involved in legal proceedings with the advertiser or the newspaper.4. I confirm that I am happy to be identified as the complainant."
The new consumer protection regulations (CPR 2008) have not yet lead to a single prosecution for false health claims.
The charity Healthwatch UK would like to find out why. They're looking for volunteers to submit a single complaint to Trading Standards, so that the responses can be collected and compared nationally.The project is being organised by Professor John Garrow and Les Rose, a consultant clinical scientist.I have already volunteered. If you'd like to take part in this vital research, please get in touch with lesrose@ntlworld.com - and tell him that SLW sent you!
Yesterday I submitted a single complaint covering eighteen different advertisements for psychics that litter the pages of Soul and Spirit magazine.
The ASA cynically accepted my willingness to resubmit them all individually. A curse upon them!
I will spare you, dear reader, the necessity of clicking through twenty-six new articles. Here are the edited highlights of today's new ASA complaints, all from Prediction Magazine.UPDATE, 6th Apr: The ASA report "...we've been looking into your complaints against ads in Prediction...magazine. You may or may not know we've previously investigated and upheld complaints against these types of issues, I've therefore passed the cases to our Compliance team, which will follow it up."UPDATE, 29 Apr: ASA report "...we have now received a response from Jillian Lane. She has agreed to remove the claim "President of Accurate Clairvoyants & Psychics" from her marketing material..."UPDATE, 24 May: ASA report "...we have now received a response JJ's Psychic Eyes. They have assured us that the phrase "We are the presidents of accurate Clairvoyants and psychics" will not appear again and, more specifically, they will cease using the word "accurate".
Jillian Lane (p20, top right)0800 071 434343 www.jillianlane.org1. The advert appears to be a mock-up of a five pound note, with Jillian Lane posing as the "President". It does not appear to be the case that Jillian Lane is the President of a real organisation called "Accurate Clairvoyants & Psychics".2. The CAP Code, Section 3.1, states "Before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation."3. Under Section 3.1, I challenge the phrase "Accurate Clairvoyants & Psychics".Psychic TV (p28)www.psychic-tv.com1. The CAP Code, Section 3.1, states "Before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation."2. Under Section 3.1, I challenge the claim that Anne Scholes is an "accurate psychic".Elizabeth Francis (p72, top middle)0906 633 0046 www.elizabethfrancis.com1. The CAP Code, Section 3.1, states "Before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation."2. Under Section 3.1, I challenge the claim that Elizabeth Francis is "accurate".JJ's Psychic Eyes (p72, top right)0800 071020301. The CAP Code, Section 3.1, states "Before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation."2. Under Section 3.1, I challenge the claim that JJ's Psychic Eyes are "accurate clairvoyants and psychics"."Eve" (p72, bottom left)01942 205 3181. The CAP Code, Section 3.1, states "Before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation."2. Under Section 3.1, I challenge the claim that Eve provides an "accurate reading".Psychic Light (p72, bottom right)0800 138 8845 www.psychiclight.com1. The CAP Code, Section 3.1, states "Before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation."2. Under Section 3.1, I challenge the claim that Psychic Light offers "Accurate readings [with psychics]"."Lee" (p73, middle left)0800 121 68201. The CAP Code, Section 3.1, states "Before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation."2. Under Section 3.1, I challenge the claim that Lee offers "accuracy" in his readings."Jane" (p73, middle)07925 1648511. The CAP Code, Section 3.1, states "Before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation."2. Under Section 3.1, I challenge the advertiser's claim that "because of my accuracy I have lots of repeat callers".
Some advertisements are so thoroughly objectionable, that it's difficult to know where to start.
Life Healthcare's advert appeared as in insert in this month's Natural Health magazine (available here, here, here and here).
I'll let my ASA complaint speak for itself. It was a real struggle to fit it into 5,000 characters.
"I write to complain about an leaflet inserted into copies of “Natural Health" Magazine (April 2010) which promotes the "Thyrosine Support Formula".
I suspect that the advert may be in breach of six sections of the British Code of Advertising, Sales Promotion and Direct Marketing (CAP) code.
I have submitted scans of the advert. I can provide an original copy of the advert by post, if required.
1. Under Sections 3.1 and 50.1, I challenge whether the advertiser holds documentary evidence to prove any of the following claims, and I challenge whether the claims are backed by evidence, where appropriate consisting of trials conducted on people:
(pages 1-2)
(i) Thyrosine is a "natural answer" in "the struggle to lose weight"
(ii) Thyrosine contains "essential herbs and nutrients that help your body to stimulate and normalise your thyroid glands naturally"
(iii) Thyrosine is "clinically proven to reduce symptoms and normalise thyroid hormones"
(iv) Thyrosine "improves digestion and increases burning of dietary fats"
(v) Thyrosine is "highly effective"
(vi) Thyrosine contains "100% natural ingredients with no harsh chemicals or unwelcome side effects"
(vii) Thyrosine gives you "more energy", "better hair and skin", "lower cholesterol", "reduced joint pain", "better concentration/memory", "fewer depression symptoms" and a "regulated libido/menstrual cycle"
(viii) "If you suffer from an under-active thyroid" then "scientific studies prove [by using Thyrosine] that there is hope"
(pages 3-4)
(ix) "Conventional medicine does not have the best testing or treatment methods for an under-active thyroid"
(x) Thyrosine is a "solution to your problem" [of finding a medicine "without side effects that are worse than your symptoms"]
(xi) Thyrosine can "help to repair, improve, and sustain your thyroid gland without harsh chemicals or severe side effects"
(xii) Thyrosine provides the iodine that the thyroid gland "needs to reduce the chances of developing a goitre [an enlarged thyroid gland]"
(xiii) Thyrosine "supplies your thyroid and your body with essential nutrients to help restore your thyroid gland to normal function and stimulates glandular activity"
(xiv) Thyrosine helps you "produce normal levels of thyroid hormones without any harsh chemicals or side effects"
(xv) "Documented international research" shows Thyrosine "[helps] provide your body with many of the essential nutrients your thyroid needs to function properly"
(xvi) Thyrosine "works to help your body increase the efficiency of your thyroid gland"
(pages 5-6)
(xvii) "No product has been more successful in helping an under-active thyroid gland thanks to the ingredients in Thyrosine"
(xviii) Users of Thyrosine can expect "a boost in your energy levels"
(xix) Thyrosine gives the kidneys and liver "a break", and allows them to "convert the thyroid hormone faster and more efficiently"
(xx) "Thyrosine contains ingredients that help protect the liver as well as increase and aid digestion"
(xxi) "Thyrosine...contains ingredients that researchers have found increase the metabolism of consumed fats"
(xxii) "Most people report that within two to four weeks of taking Thyrosine...they being to notice a change in their overall feeling of wellness and report improvements like... increased energy, improved metabolism, easier weight loss, better mental function, fewer symptoms of depression, decreased mood swings and irritability, greater ability to tolerate cold, regulated bowel movements, improved skin and hair texture, lower levels of 'bad' (LDL) cholesterol, more regulated libido, regulated menstrual cycles, better concentration, better memory, less clumsiness, reduced joint pain"
2. Under Section 14.1, I challenge whether the advertiser holds signed and dated proof, including a contact address, for the three testimonials (in red text, on pages 4, 5 and 6) and for the testimonials of "most people...taking Thyrosine" ("Q: What about my symptoms?", page 6)
3. Under Section 14.3, I challenge whether the three highlighted testimonials, and the testimonials of "most people", are supported, where necessary, with independent evidence of their accuracy.
4. Under Section 7.1, I challenge whether the text in the red box on page 4 ("What can Thyrosine support formula do for you?") misleads consumers by discussing research on products that are not Thyrosine.
5. I challenge whether the section "Clinical research demonstrates success" misleads consumers by referring to an unnamed "herbal preparation", not to Thyrosine.
6. I challenge whether the section "Q: What about my symptoms?" misleads consumers by presenting testimonial evidence as if it were clinically reliable.
7. Under Section 2.1, I challenge whether the "Saving" figures quoted on page 8 (e.g. a saving of £12.00 for 1 bottle) are truthful.
8. I confirm that I have no connections with the advertiser, with the magazine, or with the publishing industry in general. I confirm that I am not involved in legal proceedings with the advertiser or the magazine.
9. I confirm that I am happy to be identified as the complainant."
Detox Cleanse Ltd promote some pills which help you detox and lose weight all at the same time - and in just five days.UPDATE, 30 Jun: ASA write to confirm the company has ceased trading.A lot of ASA complaints write themselves. This is certainly one of them. I'm running out of witty remarks, too. Can anyone help?"I write to complain about an advert in “Natural Health" Magazine (April 2010, page 109), which promotes "Detox Cleanse Ltd".I suspect that the advert may be in breach of two sections of the British Code of Advertising, Sales Promotion and Direct Marketing (CAP) code.I have submitted a scan of the advert. I can provide an original copy of the advert by post, if required.1. The CAP Code, Section 3.1, states "Before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation."2. The CAP Code, Section 50.1, states "Medical and scientific claims made about beauty and health-related products should be backed by evidence, where appropriate consisting of trials conducted on people..."3. I challenge whether the advertiser holds documentary evidence to prove any of the following claims, and I challenge whether the claims are backed by evidence, where appropriate consisting of trials conducted on people:(i) Detox Cleanse provides noticeable "weightloss" [sic] within the first 5 days(ii) Detox Cleanse detoxes the body(iii) Detox Cleanse is beneficial for the "overweight" and sufferers of "digestive disorders, low energy and tiredness, accelerated ageing, poor skin and hair conditions"(iv) Detox Cleanse "may help improve your health"4. I confirm that I have no connections with the advertiser, with the magazine, or with the publishing and alternative medicine industries in general. I confirm that I am not involved in legal proceedings with the advertiser or the magazine.5. I confirm that I am happy to be identified as the complainant."
Health & Vitality UK Ltd are one of those miracle diet pill companies your mother always warned you about.UPDATE, 7 May: ASA reply "[The advertisers] have given us their written assurance that the ad is no longer appearing and that they will remove the claim 'VITAGETICS VITA-LEAN. DROP A DRESS SIZE A MONTH WITH THE £1 A DAY PILL' and similar claims likely to breach the Code from their advertising going forward"Or are they?Well, the lesson of this advert is that a single clinical trial at a Cameroonian university - involving only 74 participants and not subsequently published in a respectable peer-reviewed medical journal - just isn't good enough.The company's claims may yet prove to be correct, but I'll let the ASA make that decision."I write to complain about an advert in “Natural Health" Magazine (April 2010, page 105), which promotes "Vita-Lean" weight loss pills.I suspect that the advert may be in breach of two sections of the British Code of Advertising, Sales Promotion and Direct Marketing (CAP) code.I have submitted a scan of the advert. I can provide an original copy of the advert by post, if required.1. The CAP Code, Section 3.1, states "Before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation."2. The CAP Code, Section 50.1, states "Medical and scientific claims made about beauty and health-related products should be backed by evidence, where appropriate consisting of trials conducted on people..."3. Its manufacturers suggest that Vita-lean contains a mango extract, "Irvingia gabonensis" [1].4. A single clinical trial investigating Irvingia gabonensis exists [2]. 5. It is notable that the trial, at the University of Yaounde (Cameroon), involved a relatively small sample size (74) and may not have been published in a respectable peer-reviewed medical journal ("Lipid World" describes itself as an "Open Access...online journal").6. I challenge whether the advertiser holds documentary evidence to prove the claim that users of Vita-Lean can "drop a dress size a month", and I challenge whether the claim is backed by evidence, where appropriate consisting of trials conducted on people.7. I confirm that I have no connections with the advertiser, with the magazine, or with the publishing and alternative medicine industries in general. I confirm that I am not involved in legal proceedings with the advertiser or the magazine.8. I confirm that I am happy to be identified as the complainant.Footnotes:[1] http://www.vitagetics.com/about.htm[2] http://www.lipidworld.com/content/7/1/12"
Spirulina is the common name for two species of microscopic algae (Arthrospira maxima and Arthrospira platensis) that are rich in proteins, fatty acids, minerals and (some) vitamins - providing you're prepared to consume them in their natural state.UPDATE, 30 Jun: ASA write to confirm the advertisers have agreed to remove the claims that were the subject of the complaint. Good for them!Studies have demonstrated some positive effects in humans, but unfortunately, desperate salesmen are often prone to overstating the benefits.Usual ASA complaint follows."I write to complain about an advert in “Natural Health" Magazine (April 2010, page 104), which promotes "Spirulina" vitamin supplements.I suspect that the advert may be in breach of two sections of the British Code of Advertising, Sales Promotion and Direct Marketing (CAP) code.I have submitted a scan of the advert. I can provide an original copy of the advert by post, if required.1. The CAP Code, Section 3.1, states "Before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation."2. The CAP Code, Section 50.1, states "Medical and scientific claims made about beauty and health-related products should be backed by evidence, where appropriate consisting of trials conducted on people..."3. I challenge whether the advertiser holds documentary evidence to prove any of the following claims, and I challenge whether the claims are backed by evidence, where appropriate consisting of trials conducted on people:(i) The claim that vitamin supplements aren't digested easily because they are made synthentically(ii) The implied claim that the Spirulina tablets contain as much nutritional value as naturally-occuring spirulina algae (i.e. the species Arthrospira maxima and Arthrospira platensis)(iii) The implied claim that the Spirulina tablets (as distinct from naturally-occuring spirulina algae) are the "purest, most natural addition you can make to your diet"(iv) The claim that Spirulina tablets can provide "better weight control", give its users "more energy" and help them "look great"(v) The implied claim ("A single teaspoonful (or 6 tablets) contains a powerhouse of over 100 vitamins") that Spirulina tablets contain Vitamin B12(vi) The claim that "in nutritional terms" Spirulina tablets are "equivalent to 3 servings of vegetables"(vii) The claim that Spirulina tablets are "the purest most potent Spirulina you can get", compared to (for example) naturally-occuring spirulina algae4. I confirm that I have no connections with the advertiser, with the magazine, or with the publishing and alternative medicine industries in general. I confirm that I am not involved in legal proceedings with the advertiser or the magazine.5. I confirm that I am happy to be identified as the complainant."
Attention Snake Oil Salesmen!
Put bullshit claims on your websites, and carefully-worded disclaimers in your magazine adverts...
UPDATE, 19 Apr: ASA reply "We have considered your complaint and, because the advertisers make serious health claims in the ad, we have concluded that this case will be best dealt with by our Compliance team."
...not the other way around!
Kuk's "Aloe & Marigold Healing Balm" contains organic Aloe Vera, organic horsetail, organic borage oil, organic apricot kernel oil, organic shea butter, organic jojoba oil, organic marigold, organic essential oils - and the regurgitated contents of someone's stomach.
I've asked the ASA to find out whether the advert's claims can be substantiated.
"I write to complain about an advert in “Natural Health" Magazine (April 2010, page 71), which promotes the "Kuk" organic beauty store.
I suspect that the advert may be in breach of two sections of the British Code of Advertising, Sales Promotion and Direct Marketing (CAP) code.
I have submitted a scan of the advert. I can provide an original copy of the advert by post, if required.
1. The CAP Code, Section 3.1, states "Before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation."
2. The CAP Code, Section 50.1, states "Medical and scientific claims made about beauty and health-related products should be backed by evidence, where appropriate consisting of trials conducted on people..."
3. I challenge whether the advertiser holds documentary evidence to prove any of the following claims, and I challenge whether the claims are backed by evidence, where appropriate consisting of trials conducted on people:
(i) Kuk Aloe & Marigold Healing Balm can heal and repair skin for sufferers of eczema and psoriasis
(ii) Kuk Aloe & Marigold Healing Balm can heal and repair skin for victims of sunburn and heat rash
(iii) Kuk Aloe & Marigold Healing Balm can heal and repair skin that itches due to bites and stings
4. I confirm that I have no connections with the advertiser, with the magazine, or with the publishing and alternative medicine industries in general. I confirm that I am not involved in legal proceedings with the advertiser or the magazine.
5. I confirm that I am happy to be identified as the complainant."
I don't know about you, but I'm stubbornly proud of my bottle green eyes, and so I was excited to read about a new product that will help keep them sparkling.UPDATE, 4 Aug: The ASA write to confirm the advertiser has agreed not to repeat the advert, and to amend future advertising in line with the rules.
The advert for "Wellbeing" in Natural Health magazine is full of scientific pseudo-gibberish that hardly any of its readers could be expected to comprehend - a usually reliable sign that the advert is complainable.I'll let the ASA try to work it all out."I write to complain about an advert in “Natural Health" Magazine (April 2010, page 58), which promotes the "Macushield" health capsules.I suspect that the advert may be in breach of three sections of the British Code of Advertising, Sales Promotion and Direct Marketing (CAP) code.I have submitted a scan of the advert. I can provide an original copy of the advert by post, if required.1. The CAP Code, Section 3.1, states "Before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation."2. The CAP Code, Section 50.1, states "Medical and scientific claims made about beauty and health-related products should be backed by evidence, where appropriate consisting of trials conducted on people..."3. I challenge whether the advertiser holds documentary evidence to prove any of the following claims, and I challenge whether the claims are backed by evidence, where appropriate consisting of trials conducted on people:(i) The claim that Macushield capsules "protect and support eye health" and "help maintain eye health into our later years"(ii) The claim that "New scientific research has found that supplementing will all three yellow carotenoids...has resulted in the body taking up these vital compounds, and macular pigment levels being maintained."(iii) The implied claim that the findings of this "scientific research" are applicable to Macushield capsules4. The CAP Code, Section 7.1, states "No marketing communication should mislead, or be likely to mislead, by inaccuracy, ambiguity, exaggeration, omission or otherwise."5. I challenge whether the advert is likely to mislead when it implies that the benefits (as explained in the advert) of naturally-produced cartenoids can be replicated by taking Macushield capsules.6. I confirm that I have no connections with the advertiser, with the magazine, or with the publishing and alternative medicine industries in general. I confirm that I am not involved in legal proceedings with the advertiser or the magazine.7. I confirm that I am happy to be identified as the complainant."
New Nordic are the manufacturers of this bespoke "detox plan", advertised in this month's Natural Health magazine.UPDATE, 27 APR: ASA reply "You may not be surprised to learn that this ad has already come to our attention and we received an assurance at the end of February that this ad would not appear again. However, we understand from the publication that the advertisers would have needed to cancel the ad by 19 February to prevent it from appearing in the April edition. As the assurance was provided after the deadline to pull ads, we do not intend to pursue your complaint further on this occasion."
Unfortunately, I understand that there is no evidence that "detox" regimes are anything more than elaborate fairy stories. I have put my concerns to the ASA."I write to complain about an advert in “Natural Health" Magazine (April 2010, page 24), which promotes the "Biofirm Danish Detox Plan".I suspect that the advert may be in breach of three sections of the British Code of Advertising, Sales Promotion and Direct Marketing (CAP) code.I have submitted a scan of the advert. I can provide an original copy of the advert by post, if required.1. The CAP Code, Section 3.1, states "Before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation."2. The CAP Code, Section 50.1, states "Medical and scientific claims made about beauty and health-related products should be backed by evidence, where appropriate consisting of trials conducted on people..."3. I challenge whether the advertiser holds documentary evidence to prove any of the following claims, and I challenge whether the claims are backed by evidence, where appropriate consisting of clinical trials conducted on people:(i) The Biofirm Danish Detox Plan supports your body to deal with toxins(ii) Users of the Biofirm Danish Detox Plan who experience headaches, spots on the skin and increased bowel movements during the first few days can be confident that "detox is working"(iii) The Biofirm Danish Detox Plan prevents buildups of fluid and waste material for those users with unhealthy diets(iv) Detoxification is greatly helped by drinking mineral water(v) Detoxification is greatly helped by eating "organically-produced foods"(vi) The Bioform Danish Detox Plan is safe4. The CAP Code, Section 40.3, states "Testimonials alone do not constitute substantiation and the opinions expressed in them must be supported, where necessary, with independent evidence of their accuracy..."5. I challenge whether the following opinions expressed in the advert's testimonial are supported, where necessary, with independent evidence of their accuracy:(i) The Biofirm Danish Detox Plan is a "natural detoxification course"(ii) The Biofirm Danish Detox Plan can help to "rid [someone's] body of of rubbish [in combination with a healthier diet]"6. I confirm that I have no connections with the advertiser, with the magazine, or with the publishing and alternative medicine industries in general. I confirm that I am not involved in legal proceedings with the advertiser or the magazine.7. I confirm that I am happy to be identified as the complainant."
The National Hypnotherapy Council claim that "Hypnotherapy is an effective treatment for many conditions that is proven to work by an overwhelming amount of research."UPDATE, 4th Aug: ASA write to confirm the advertisers have agreed not to repeat their advert.From what I understand of the available evidence, this claim seems difficult to support.
A standard ASA complaint follows - but I hope that no-one there reads it, since I managed half a dozen gratuitious misspellings of the word "hypnotherapy"."I write to complain about an advert in “Natural Health" Magazine (April 2010, page 22), which promotes the National Council for Hypnotherapy.I suspect that the advert may be in breach of two sections of the British Code of Advertising, Sales Promotion and Direct Marketing (CAP) code.I have submitted a scan of the advert. I can provide an original copy of the advert by post, if required.1. The CAP Code, Section 3.1, states "Before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation."2. The CAP Code, Section 50.1, states "Medical and scientific claims made about beauty and health-related products should be backed by evidence, where appropriate consisting of trials conducted on people..."3. I challenge whether the advertiser holds documentary evidence to prove any of the following claims, and I challenge whether the claims are backed by evidence, where appropriate consisting of clinical trials conducted on people:(i) Hypnotherapy is able to help with irritable bowel syndrome(ii) Hypnotherapy is able to help with weight control(iii) Hypnotherapy is able to help with smoking cessation(iv) Hypnotherapy is able to help with panic attacks(v) Hypnotherapy is able to help with skin problems4. I challenge whether the statement "Hypnotherapy is an effective treatment that is proven to work by an overwhelming amount of research" can be substantiated.5. I confirm that I have no connections with the advertiser, with the magazine, or with the publishing and alternative medicine industries in general. I confirm that I am not involved in legal proceedings with the advertiser or the magazine.6. I confirm that I am happy to be identified as the complainant."
The "Spirit Guide" section of Soul and Spirit magazine contains numerous adverts for psychics who claim to be "accurate".UPDATE, 30th Jun: The ASA Council's adjudication has upheld my complaint about Livelines Uk Ltd aka "Trusted Psychics".UPDATE, 16th Jun: The ASA Council's adjudication has upheld my complaint about Innershanti aka "Prajbot".
UPDATE, 6th Apr: The ASA report "...we've been looking into your complaints against ads in...Soul and Spirit...magazine. You may or may not know we've previously investigated and upheld complaints against these types of issues, I've therefore passed the cases to our Compliance team, which will follow it up."
UPDATE, 28 Apr: About the Tony Hyland advert, the ASA report "...it appears you have a valid point...with a view to acting quickly, we have instructed Tony Hyland to change his ad. We have asked them to remove all reference to the accuracy of readings..."
UPDATE, 1 May: About the Rebecca Emanuel ad, ASA say "She has given us her assurance that she will remove the claim 'for accurate clairvoyancy' and will not use it again'"
UPDATE, 7 May: About the 'Joanne' ad, ASA say "She has given us a formal assurance that she will not use the word 'accuracy' or similar words in her advertising.'
I'm certainly not going to write a writty emark about each one of them - the ASA are so much better at it, anyway.(The adverts are available to view here, here, here, here, here, here, here, here, here, here, here and
here.)"I write to complain about a series of adverts in the "Spirit Guide" (classified advert) section of “Soul and Spirit” magazine (April 2010, pages 90-95).Each of the adverts promotes a telephone psychic reading service and makes an explicit claim of accuracy, which I suspect would be in breach of Sections 3.1 of the CAP Code.A handful of them use testimonials, which I suspect may be in breach of Sections 14.1 and 14.3 of the CAP Code.To avoid submitting the same scans several times, I have arranged the adverts here into a single complaint. I am prepared to re-submit individual complaints about each advert, if necessary. I can provide an original copy of the pages by post, if required.PAGE 90 (top) - "angel wishing moon" (0808 156 6464)1. Under Section 3.1, I challenge the phrase "Phenomenally accurate clairvoyant mediums..."PAGE 90 (top) - "Psychic Proof" (www.psychicproof.com)2. Under Section 3.1, I challenge the phrase "Psychic proof - the Proof Is In The Reading"PAGE 91 (top) - Anita Therese (01785 247584)3. Under Section 3.1, I challenge the phrase "...accurate guidance..."PAGE 91 (top) - Joanne (01389 388426)4. Under Section 3.1, I challenge the phrase "...renowned for accuracy..."PAGE 91 (top) - Maria (01424 447855)5. Under Section 3.1, I challenge the phrase "...Very Accurate Readings"PAGE 91 (top) - Eve (www.cosmicvibes.co.uk)6. Under Section 3.1, I challenge the phrase "For a[n]...accurate reading"PAGE 91 (top) - Lee (0800 121 6820)7. Under Section 3.1, I challenge the phrase "...with accuracy and detail..."PAGE 91 (middle) - "Alison's Straight Talk Psychic Services" (www.straighttalkpsychics.com)8. Under Section 3.1, I challenge the phrase "Excellent accuracy"PAGE 91 (middle) - "Mary Jane" (01259 720627)9. Under Section 3.1, I challenge the phrase "...give clear accurate in-depth readings"PAGE 91 (middle) - "Gail Keenan" (www.gailkeenan.co.uk)10. Under Section 3.1, I challenge the phrase "Accurate Readings"PAGE 92 (middle) - "Prabjot" (www.innershanti.com)11. Under Section 3.1, I challenge the phrase "Accurate...readings"PAGE 92 (bottom) - "Psychic Sense" (0207 022 4971)12. Under Sections 3.1, 14.1 and 14.3, I challenge the phrase "...very accurate"PAGE 93 (top) - "Tony Hyland" (www.tonyhyland.com)13. Under Section 3.1, I challenge the phrase "the most accurate reading you will ever receive"PAGE 93 (bottom) - "Psychic Realm" (www.thepsychicrealm.co.uk)14. Under Section 3.1, 14.1 and 14.3, I challenge the phrase "her team of readers are astonishingly accurate"15. Under Section 14.1, I challenge whether the advertiser holds signed and dated proof, including a contact address, for the testimonials used.PAGE 94 (top) - "Susan Angel" (www.angeltarotguidance.com)16. Under Section 3.1, I challenge the phrase "My readings are...accurate"PAGE 94 (bottom) - "Trusted Psychics" (0906 368 0005)17. Under Section 3.1, I challenge the phrase "We give amazingly accurate personal readings..."PAGE 95 (top) - "Rebecca Emanuel" (01639 830670)18. Under Section 3.1, I challenge the phrase "for accurate clairvoyancy"PAGE 95 (medium) - "Eternal Triangle" (www.eternaltriangle.co.uk)19. Under Section 14.1, I challenge whether the advertiser holds signed and dated proof, including a contact address, for the testimonial used.20. I confirm that I have no connections with the advertisers, with the magazine, or with the publishing industry in general. I confirm that I am not involved in legal proceedings with the advertisers or the magazine.21. I confirm that I am happy to be identified as the complainant."
Michele Knight is a successful entrepeneur, the owner of a successful telephone psychic reading service.Michele's double-page ad in this month's Soul and Spirit magazine (available here and here) is full of glowing testimonials. I'd like to know whether Michele has compiled the proper paperwork.I'd also like to know whether, taken together, the twelve testimonials constitute a claim of "accuracy"."I write to complain about an advert in “Soul And Spirit" Magazine (April 2010, pages 76-77), which promotes a telephone psychic reading service for Michele Knight Ltd.I suspect that the advert may be in breach of the British Code of Advertising, Sales Promotion and Direct Marketing (CAP) code.I have submitted a scan of the advert. I can provide an original copy of the advert by post, if required.1. The CAP Code, Section 14.1, states "Marketers should hold signed and dated proof, including a contact address, for any testimonial they use. Unless they are genuine opinions taken from a published source, testimonials should be used only with the written permission of those giving them."2. I challenge whether the advertiser holds signed and dated proof, including a contact address, for each of the twenty-four testimonials appearing in the advert.3. The CAP Code, Section 3.1, states "Before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation."4. The CAP Code, Section 14.3, states "Testimonials alone do not constitute substantiation and the opinions expressed in them must be supported, where necessary, with independent evidence of their accuracy. Any claims based on a testimonial must conform with the Code."5. I challenge whether the testimonials, taken together, constitute an implied claim of accuracy (Section 3.1), given that(i) The words "accurate" or "accurary" appear six times(ii) The phrase "spot on" appears six times(iii) The phrases "precise", "he was right" and "she told me things that she could not possibly have known" each appear once(iv) Under Section 14.1 of the Code, "Testimonials alone do not constitute substantiation"6. If the testimonials, taken together, do in fact constitute an implied claim of accuary, I challenge whether the advertiser can provide independent evidence of their accuracy (Section 14.3).7. I challenge (under Section 3.1) whether the advertiser holds documentary evidence to prove the claim that "each [of the readers featured] has been tested by me".8. I confirm that I have no connections with the advertiser, with the magazine, or with the publishing industry in general. I confirm that I am not involved in legal proceedings with the advertiser or the magazine.9. I confirm that I am happy to be identified as the complainant."
Compiling this blog is terribly tiresome, you know.UPDATE, 16 Apr: About the three products in the "advertorial", the ASA report "We have now passed these issues to our Compliance team, as the claims being made appear to be in clear breach of previous adjudications published by the ASA".So it's quite a relief when magazines like Soul and Spirit put lots of bullshit adverts together in a single "advertorial". No problems with four of the products, but the ASA ought to know about the remaining three.(The pages referenced in the complaint are available here, here and here.)"I write to complain about three adverts in a feature marked as an "advertorial" in "Soul & Spirit" magazine (April 2010, page 70-71).I suspect that the advertorial is in breach of three sections of the British Code of Advertising, Sales Promotion and Direct Marketing (CAP) code.I have submitted scans of the adverts. I can provide an original copy of the adverts by post, if required."STRENGTHEN YOUR AURA" (pyramiddevie.com)1. The CAP Code, Section 7.1, states "No marketing communication should mislead, or be likely to mislead, by inaccuracy, ambiguity, exaggeration, omission or otherwise."2. Further to my complaint of 11th March, also concerning the "Pyramid de Vie", I challenge whether the before and after "aura photos" featured in the "Soul & Spirit" advert are likely to mislead consumers into believing that the Pyramid de Vie has scientifically-detectable physical effects on the body.3. A separate advert for the "Pyramid de Vie" appears on page 96 of "Soul & Spirit" magazine.4. Under Section 14.1, I challenge whether the advertiser holds signed and dated proof, including a contact address, for the testimonials used on page 96."CRYSTAL HEALING" (balancecrystals.com)5. The CAP Code, Section 3.1, states "Before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation."6. The CAP Code, Section 50.1, states "Medical and scientific claims made about beauty and health-related products should be backed by evidence, where appropriate consisting of trials conducted on people..."7. I challenge whether the advertiser holds documentary evidence to prove any of the following claims, and I challenge whether the claims are backed by evidence, where appropriate consisting of trials conducted on people:(i) "Using a Crystal Kit" can "alleviate [the] symptoms" of tiredness, depression or suffering from pain and illness(ii) The Crystal Kit gives the best chance of recovery from disease(iii) The Crystal Kit may help with "back pain, low confidence, depression, detox, fertility, energy, hayfever, headache, IBS, meditation, psychic development, relaxation, relationships, stress and many more"(iv) The Crystal Kit has been charged ready for use(v) The Company are capable of custom-making a Crystal Kit for particular [medical] problems"DON'T GO SKULKING AROUND" (unknown company)8. I challenge whether the advertiser holds documentary evidence to prove the following claim, and I challenge whether the claim is backed by evidence, where appropriate consisting of trials conducted on people:(i) Crystal Skulls can intensify your clairvoyant and clairaudient abilities9. I confirm that I have no connections with the advertiser, with the magazine, or with the publishing and alternative medicine industries in general. I confirm that I am not involved in legal proceedings with the advertiser or the magazine.10. I confirm that I am happy to be identified as the complainant."
In the wake of my recent defeats in the cases of Stephen Holbrook and Sue Hudd, I have been studying carefully the ASA's guidance on psychics and mediums.Apparently, in order for the ASA to take action, adverts must contain specific claims (of accuracy, for example) - it's not enough that they simply claim to be "psychics".This lady seems to fit the bill.
UPDATE, 27 Mar: ASA advise "With regards to [Moon Predicitions], we've previously advised against this type of approach and we will therefore pass [this case] to our Compliance department for action."
My standard ASA complaint, updated to question Sue's claim of "amazing accuracy", follows."I write to complain about an advert in “Spirit And Destiny” magazine (April 2010, page 91), which promotes a telephone psychic reading service for Sue Moon of "Moon Predictions".I suspect that the advert is in breach of one section of the British Code of Advertising, Sales Promotion and Direct Marketing (CAP) code.I have submitted a scan of the advert. The advert is towards the bottom right-hand corner of the page. I can provide an original copy of the advert by post, if required.1. The CAP Code, Section 3.1, states "Before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation."2. Given that the advert makes no mention of "magic", "illusions" or "for entertainment", and given that the advert makes an explicit claim of accuracy, I challenge whether the advertiser holds documentary evidence for the claim that Moon Predicitions can provide "amazingly accurate personalised psychic readings".3. I confirm that I have no connections with the advertiser, with the magazine, or with the publishing industry in general. I confirm that I am not involved in legal proceedings with the advertiser or the magazine.4. I confirm that I am happy to be identified as the complainant."
Mike Gibbard's website is full of glowing testimonials from his clients (did I say clients? I meant, "suckers").
UPDATE, 27 Mar: ASA advise "With regards to [Mike Gibbard], we've previously advised against this type of approach and we will therefore pass [this case] to our Compliance department for action."
In his Kindred Spirits Magazine advert, Mike claims he can heal all kinds of problems from the comfort of his own home. Naturally, the service isn't free."POWERFUL DISTANT HEALING for all problems. £20 per month. Mike and Zak Gibbard, Morwenna, Sidmouth Road, Lyme Regis, Dorset, DT7 3ES. Website www.powerfulhealing.net"
"Rainbow readings" cost another £65, but that isn't a lot of money for the services of a man who can apparently defy the laws of physics.
Bog-standard ASA complaint follows."I write to complain about an advert in “Kindred Spirit” magazine (March/April 2010, page 93), which promotes a commercial distance healing service for Mike Gibbard and Zak Gibbard.I suspect that the advert is in breach of two sections of the British Code of Advertising, Sales Promotion and Direct Marketing (CAP) code. I have submitted a scan of the advert. The advert is towards the top of the page, entitled "POWERFUL DISTANT HEALING". I can provide an original copy of the advert by post, if required.1. The CAP Code, Section 3.1, states "Before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation."2. The CAP Code, Section 50.1, states "Medical and scientific claims made about beauty and health-related products should be backed by evidence, where appropriate consisting of trials conducted on people..."3. I challenge whether the advertiser holds documentary evidence to prove any of the following claims, and I challenge whether the claim is backed by evidence, where appropriate consisting of trials conducted on people:(i) Mike and Zak Gibbard can perform "distant healing"(ii) Mike and Zak Gibbard's healing can be used for "all problems"4. I confirm that I have no connections with the advertiser, with the magazine, or with the publishing and alternative medicine industries in general. I confirm that I am not involved in legal proceedings with the advertiser or the magazine.5. I confirm that I am happy to be identified as the complainant."
A classified ad in Kindred Spirit Magazine offers a remarkable "solution" for HIV/AIDS.UPDATE, 27 MAR: ASA advise "With regards to [Eddy Healing Centre], we've previously advised against this type of approach and we will therefore pass [this case] to our Compliance department for action."
Yes, it's another one of those miracle distance-healing services. Quite a distance, on this occasion. If you're stupid enough to send £50 to "Chief Eddy" in Nigeria, there's little I can do to help you.
Eddy can be reached on 00 234 80 35831490 (Nigerian number - cost of calling unknown). Perhaps the ASA will give him a bell.
"I write to complain about an advert in “Kindred Spirit” magazine (March/April 2010, page 93), which promotes a distance healing service, EddyHealingCentre.org
I refer here only to the contents of the advert, not to the service's website. I suspect that the advert is in breach of two sections of the British Code of Advertising, Sales Promotion and Direct Marketing (CAP) code.
I have submitted a scan of the advert. The advert is in the left-hand side of the page, entitled "AFFLICTED BY AILMENTS". I can provide an original copy of the advert by post, if required.
1. The CAP Code, Section 3.1, states "Before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation."
2. The CAP Code, Section 50.1, states "Medical and scientific claims made about beauty and health-related products should be backed by evidence, where appropriate consisting of trials conducted on people..."
3. I challenge whether the advertiser holds documentary evidence to prove any of the following claims, and I challenge whether the claim is backed by evidence, where appropriate consisting of trials conducted on people:
(i) The healing service can provide a "solution" for AIDS
(ii) The healing service can provide a "solution" for constant pain, tiredness and nightmares
(iii) The healing service can provide a "solution" for infertility
4. I confirm that I have no connections with the advertiser, with the magazine, or with the publishing and alternative medicine industries in general. I confirm that I am not involved in legal proceedings with the advertiser or the magazine.
5. I confirm that I am happy to be identified as the complainant."
Among the classified ads in this month's Kindred Spirit Magazine is a remarkable Ghostbusters-style operation.UPDATE, 27 MAR: ASA conclude "...there doesn't seem to be a case to answer under the Code on this occasion...we don't consider the claims in the ad to be of the type that would require or be capable of objective substantiation. They don't make any efficacy claims about their service and we consider that most readers will understand that this is a matter of belief. Given this, we consider that the ad is unlikely to mislead.""SPIRIT RELEASING. Spirit entities/negative energies cleared from people and buildings. Attachments removed remotely using compassion and loving spiritual energy. Contact: 07702 017716/07976 327022 Mon-Fri 0830-1900 www.spiritpossession.co.uk"Sounds about as credible as the psychic experiments near the beginning of the film, if you ask me. Time to ask the ASA..."I write to complain about an advert in “Kindred Spirit” magazine (March/April 2010, page 95), which promotes a commercial "Spirit Releasing" and "Space Cleansing" service, www.spiritpossession.co.ukI suspect that the advert is in breach of one section of the British Code of Advertising, Sales Promotion and Direct Marketing (CAP) code. I have submitted a scan of the advert. The advert is on the left-hand side, labelled "SPIRIT RELEASING". I can provide an original copy of the advert by post, if required.1. The CAP Code, Section 3.1, states "Before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation."2. I challenge whether the advertiser holds documentary evidence for any of the following claims:(i) The commercial service can clear spirit entities from people and buildings(ii) The commercial service can clear negative energies from people and buildings(iii) The commercial service can remove [emotional] attachments [of spirits, for a particular building] remotely3. I confirm that I have no connections with the advertiser, with the magazine, or with the publishing industry in general. I confirm that I am not involved in legal proceedings with the advertiser or the magazine.4. I confirm that I am happy to be identified as the complainant."
A quick google search suggests that if you call 01843 601700, you'll find any of a number of psychic and clairvoyant telephone services.UPDATE, 27 Mar: ASA advise "With regards to [Enlightenment], we've previously advised against this type of approach and we will therefore pass [this case] to our Compliance department for action."However, according to their advert in Kindred Spirit Magazine, the same organisation also sells Macbeth-style magical spells!
"POWERFUL MAGIC SPELLS to solve any problem! Tel: 01843 601700. For every problem there is a solution! Believe in the magic!"
A slightly comical ASA complaint follows. (Maybe these spells are being promoted for all sorts of distressing problems: AIDS perhaps, or severe depression. In which case, the advert would be no laughing matter.)
"I write to complain about an advert in “Kindred Spirit” magazine (March/April 2010, page 95), which promotes a magic spell service.The advert does not disclose the identity of the advertiser; however, I understand that the advertisers are "Enlightenment" of 20 Albion St, Broadstairs, CT10 1LU [1]I suspect that the advert is in breach of one section of the British Code of Advertising, Sales Promotion and Direct Marketing (CAP) code. I have submitted a scan of the advert. The advert is on the left-hand side, labelled "POWERFUL MAGICAL SPELLS". I can provide an original copy of the advert by post, if required.1. The CAP Code, Section 3.1, states "Before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation."2. I challenge whether the advertiser holds documentary evidence that magical spells purchased from this service can help with "every problem" or, indeed, "solve any problem".3. I confirm that I have no connections with the advertiser, with the magazine, or with the publishing and alternative medicine industries in general. I confirm that I am not involved in legal proceedings with the advertiser or the magazine.4. I confirm that I am happy to be identified as the complainant.Footnotes:[1] http://www.thomsonlocal.com/Psychics-&-Clairvoyants/in/Canterbury,-Thanet-&-Dover/125/186700/
Reg, who describes himself as a "Wellness/Oxygen Practicioner", put a classified ad in this month's Kindred Spirit Magazine.UPDATE, 11 Apr 2012: Reginald Gill was today sentenced to eight years in prison. The full story can be read here.UPDATE, 16th Jun 2010: The ASA Council's Adjudication has upheld my complaint against A2Z Ozone UK aka New HorizonsI've never been in any doubt that oxygen is good for my "wellness" - not since the last time I held my breath - but on this occasion, Reg is advertising an ozone-generating device."Simple, safe and effective using ozone generation. For drinking, bathing, youthful-looking skin, alkalizing [sic], aids respiration. No replacement parts required, one off payment £90.50 + P&P. Tel: 01267 281161"I suspect these claims are balderdash, so I knocked off a letter to the ASA."I write to complain about an advert in “Kindred Spirit” magazine (March/April 2010, page 93), which promotes a "Water Purifier". The advert does not disclose the identity of the advertiser; however, I understand that the advertisers are "Reg & Leila (Wellness/Oxygen Practitioners" of New Horizons, Belle Vue Close, Carmarthen, Sir Gaerfyrddin, SA33 6XT [1][2]I suspect that the advert is in breach of five sections of the British Code of Advertising, Sales Promotion and Direct Marketing (CAP) code. I have submitted a scan of the advert. The advert is in the bottom-right hand corner of the page, labelled "NEW WATER PURIFIER". I can provide an original copy of the advert by post, if required.1. The CAP Code, Section 3.1, states "Before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation."2. The CAP Code, Section 50.1, states "Medical and scientific claims made about beauty and health-related products should be backed by evidence, where appropriate consisting of trials conducted on people..."3. I challenge whether the advertiser holds documentary evidence to prove any of the following claims, and I challenge whether the claim is backed by evidence, where appropriate consisting of trials conducted on people:(i) The water purifier generates ozone(ii) The water purifier produces "youthful-looking skin"(iii) The water purifier is capable of "alkalizing" [sic] water(iv) The water purifier aids respiration4. Ozone is an irritant affecting the eyes and respiratory system. According to the Canadian Centre for Occupational Health & Safety [3]:"Even very low concentrations of ozone can be harmful to the upper respiratory tract and the lungs. The severity of injury depends on both by the concentration of ozone and the duration of exposure. Severe and permanent lung injury or death could result from even a very short-term exposure to relatively low concentrations."5. The CAP Code, Section 2.1, states "All marketing communications should be legal, decent, honest and truthful."6. The CAP Code, Section 6.1, states "Marketers should not exploit the credulity, lack of knowledge or inexperience of consumers."7. The CAP Code, Section 7.1, states "No marketing communication should mislead, or be likely to mislead, by inaccuracy, ambiguity, exaggeration, omission or otherwise."8. I challenge whether the description of a device, described as a "water purifier" but utilising "ozone generation" can possibly be truthful (section 2.1), whether it exploits the credulity of consumers (section 6.1) and whether it is likely to mislead (section 7.1).9. I confirm that I have no connections with the advertiser, with the magazine, or with the publishing and alternative medicine industries in general. I confirm that I am not involved in legal proceedings with the advertiser or the magazine.10. I confirm that I am happy to be identified as the complainant.Footnotes:[1] http://209.85.229.132/custom?q=cache:TMr5-GmLzGMJ:www.aurapublications.co.uk/issues/Aura61web.pdf+01267+281161&cd=1&hl=en&ct=clnk&client=pub-9300639326172081[2] http://www.brownbook.net/business/31203289/gill[3] http://www.ccohs.ca/oshanswers/chemicals/chem_profiles/ozone/health_ozo.html
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