Thursday, 12 August 2010
Russell Grant's fat (pay cheque)
Even my younger readers might know who the portly chap below is.
Russell Grant (for it is he) was something of an eighties TV icon, breathlessly delivering horoscopes to the nation from his popular slot on morning television.
Russell's star has faded somewhat (Geddit?!??), although he still appears on TV from time to time. His newspaper and magazine adverts, needless to say, are everywhere.
With all those business affairs to run, you'd think Russell had a knack for getting things done. It must be a rare oversight, then, that caused his website to be improperly registered to a non-trading individual!
An advert in this month's Soul & Spirit magazine promotes his telephone psychic reading service.
Several of the employees are claimed to be "accurate". The ASA aren't going to like that!
"I write to complain about an advert appearing in "Soul and Spirit" magazine (Issue 31, Aug 2010, p54).
The advert, for RGA Ltd/Russell Grant, promotes a telephone psychic reading service.
I suspect that the advert may be in breach of three sections of the British Code of Advertising, Sales Promotion and Direct Marketing (CAP) code. I can provide an original copy of the advert by post, if required.
1. The advert's claims consist of a series of profiles on the psychic readers employed by the service, and a set of testimonials from apparently satisfied customers.
2. The ASA Council has recently ruled (comlaint ref. 122556 and 122562) against adverts for psychics whose readings are claimed to be "accurate".
3. Under Sections 3.1, 50.1 of the CAP Code, I challenge whether the advertiser can substantiate any of the following claims:
(i) Tanya's readings are "accurate"
(ii) Aristos's readings are accurate, and specifically he is "renowned for his accuracy"
(iii) Pooja "offers intuitive, accurate and precise readings"
(iv) Theos's readings consist of "accurate, pinpointed clear information"
4. Under Sections 3.1, 14.3 and 50.1, I challenge whether the advertiser can substantiate any of the following testimonials:
(i) "Jo...has proven to me she's the real deal...very accurate"
(ii) "Aristos...you were 100% accurate"
5. I confirm that I have no connections with the advertiser or the magazine. I confirm that I am not involved in legal proceedings with the advertiser or the magazine."