Sunday, 20 June 2010

*"Professor" Brian Peskin, cancer expert

A liar. A fraudster. A dangerous conman. A quack. A convicted criminal.

It's not often I can use those words against one of my complainees. So, let me introduce you to "Professor" Brian Peskin!

UPDATE, 27 Oct: The ASA Council has today upheld my complaint in full

The "Professor" is the author of a book, "The Hidden Story of Cancer", advertised in this month's Nexus Magazine by the irresponsible bookshop The Nutri Centre.

The book's tagline is "Find Out Why Cancer has Physicians on the Run and How a Simple Plan Based on New Science Can Prevent It".

Since I can't rip out his throat with my bare teeth, I'll settle for mentioning Peskin's 2003 conviction for multiple acts of fraud.

Oh, and he's not a "Professor", either, and he never has been. ASA complaint follows.

"I write to complain about an advert which appears in Nexus Magazine (June-July 2010, Vol 17, No 4, p10).

The advert, for "The Nutri Centre", promotes a book by "Professor" Brian Peskin, "The Hidden Story of Cancer".

I suspect that the advert may be in breach of four sections of the British Code of Advertising, Sales Promotion and Direct Marketing (CAP) code. I can provide an original copy of the advert by post, if required.

1. The advert features the book's front cover, with the text:

"Earth-Shattering and Historically Significant..."


"Find Out Why Cancer has Physicians on the Run and How a Simple Plan Based on New Science Can Prevent It"

2. In addition, the advert contains the text:

" 'This is one of the most important books you could ever read if you want to understand and prevent cancer...' - Reviewed in Nexus 2006"

"Professor Brian Peskin's books is available from The Nutri Centre Bookshop along with more than 150 books on alternative treatments for cancer."

3. Brian Peskin is not a "Professor" at any university.

4. In January 2003, the District Court of Harris County, Texas issued a permanent injunction ordering Peskin and his company to pay $100,000 to the State of Texas and to refrain from making certain claims [1]. Among other things, the injunction ordered that Peskin must refrain from:

(i) "Advertising or labeling any food product or drug which makes any express or implied claims that such product will ...(4) reduce the risk of breast, prostate and other cancers..."

(ii) "Representing, expressly or by implication, in any advertising of any product, that Defendant Brian Scott Peskin is a 'scientist,' 'Professor,' or 'Doctor,' or that Brian Scott Peskin is the 'holder of the Emeritus Life-Systems Engineering Chair, College of Pharmacy and Health Sciences at Texas Southern University' "

5. Under Section 7.1, I challenge whether the advert misleadingly claims that Brian Peskin is a Professor.

6. Under Section 3.3 and in relation to the book's claim to prevent cancer, I challenge whether the advert "exaggerate[s] the value, accuracy, scientific validity or practical usefulness of the product".

7. Under Section 6.1, I challenge whether the advert "exploit[s] the credulity, lack of knowledge or inexperience of consumers".

8. Under Section 2.2, I challenge whether the advert has been "prepared with a sense of responsibility to consumers and to society".

9. I confirm that I have no connections with the advertiser, the magazine or the alternative health and publishing industries. I confirm that I am not involved in legal proceedings with the advertiser or the magazine.



  1. Only half the story here. To bad your fact are no where near the whole truth. He was not convicted. Your link is to a reading of the charges, which were dropped.

  2. actually, they were not dropped. He agreed to the temporary injuction, and then a permanent one was issue.Which stands.

  3. LOL! Now 2 years after this jealous complaint the American Medical Association has added this book to libraries around the country for current MD's and Medical Students to have access to. I have done plenty of independent research through my company on said Professor and the work he has done is remarkable. He has opened the eyes of the Medical community to the truths about cancer and EVERY DAY more and more MD's are praising his name.
    You my friend should be prosecuted for slanderous comments.

  4. I stumbled upon Brian Peskin's blog last night and every post is relevant, interesting and meticulously researched. I found this page actually searching for more as I have read two years of blogs posts by Peskin in a couple of hours. This page seems to be the antithesis of Peskin's - angry, poorly researched slander devoid of any real content. Who is this clown?

  5. Hi Anonymous,

    Can you explain to us, from your wide knowledge of English defamation law, which parts of this article contain, errr, "slander"?

  6. I read up on the charges against him.

    It's not really clear if he is what you are calling him to be, because I know, for a fact, that the FDA and state governments go a bit gung ho at times.

    I read his explanation in his website, and although I am not saying I believe him, I am also not going to call him the things you did.

    By the way, just because he may not be a professor of any school doesn't mean he isn't one.

    There are plenty who are professors, and they are no longer teaching.

    One of the reasons why I read some of his stuff, though not believing in everything he says, is that he uses common sense.

    Example: We are led to believe that we NEED to eat fish for essential fatty acids; that we NEED essential fatty acids from foods.

    The fact of the matter is, very few of us eat fish, so why aren't we collapsing from ill health?

    Too many people are jumping on this band wagon, including the medical est., and they aren't even using common sense.

    I know a lot of people who are as healthy as a horse and they do not eat fish.

    Call Peskin whatever you want, but he does make a lot of common sense statements.

  7. Perry: and I'm sure Hitler would've advised to wear a coat when it's chilly outside, so what does making common sense statements have to do with integrity?

    Besides, if Peskin is part of the 'don't need fancy booklearnin' just good ol' fashioned horse-sense' movement, why does he feel the need to fabricate academic credentials?

  8. Hey Jackass, the medical community is coming around...huh....your slander is unfounded, based on bits and pieces you picked to represent your "truth"


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