Homeopathic Hair Analysis

My favourite adverts are those that take two unrelated delusions and tie them together in a brilliantly creative way.

Such an advert (available here) appeared in the the April edition of Nexus Magazine. The advertiser is anonymous, so here's another gratuitous photo of a different kind of hare.

(Image credit)

The advert promotes a hair analysis service. Send them your locks, and they'll find the correct homoeopathic remedy for you.

"PERSONALISED HOMOEOPATHIC REMEDIES by hair analysis £60.00. Clinic visit not required. Second and subsequent analysis every 2 months £30.00 per analysis and remedies. Please call 00845 862 178 for protocol"

ASA complaint follows!

"I'm writing to complain about an advert in the UK edition of Nexus magazine (Apr-May 2011, p76).

The advert promotes a hair analysis service.

1. "PERSONALISED HOMOEOPATHIC REMEDIES by hair analysis £60.00. Clinic visit not required. Second and subsequent analysis every 2 months £30.00 per analysis and remedies. Please call 00845 862 178 for protocol"

I'd like to challenge whether the advertiser can substantiate their claim to provide the correct homoeopathic remedy by using hair analysis.

I can confirm that I have no connections with the advertiser or with the alternative medicine industry in general."