Egyptian Healing Rods - Authentic and Proven!

An exciting new treatment for "nearly every disease" has just arrived from Ancient Egypt - namely, these amazing Egyptian Healing Rods.

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It's a wonder that news of this amazing scientific discovery has taken "over 3,000 years" to land on my desk.

Sceptics beware, though: the advertisers hold incontrovertible proof that the rods really do work. Their leaflet (available here and here) boasts:

"Discover why the EGYPTIAN HEALING RODS offer you tangible health benefits. RUSSIAN STUDIES DEMONSTRATE THE EGYPTIAN HEALING RODS WILL: REDUCE STRESS - BOOST IMMUNE FUNCTION - EXPAND PSYCHIC ABILITIES - LOWER BLOOD PRESSURE..."

Needless to say, these "Russian Studies" don't seem to have been published in any respectable clinical journals. A similar cloud of suspicion hangs over the leaflet's testimonial claims.

"For years my arthritis prevented me from gardening. Now in my 70's, the gift of relief from this pain is WONDERFUL..."

"After 30 days using the Rods... my doctor cut my BP meds in half!"

"My Reiki practice has blossomed! The effectiveness of the treatments I offer are amplified 10 FOLD [sic] when used with the rods!"

I can't argue with the last one, but as for the rest of these bullshit claims - ASA complaint follows!

"I'm writing to complain about a handout for Egyptian Healing Rods Ltd, which I picked up from a stall at the 'Mind Body Spirit' exhibition in London on 26th May.

The handout promotes the healing rods, and contains some health claims which I suspect are misleading.

1. "TYPES OF RODS - RODS-KONT - Effective for lowering blood pressure...reducing insomnia. RODS-QUARTZ - A 'universal healer' that stimulates immune function..."

I'd like to challenge whether the advertiser can substantiate any of these claims.

2. "Discover why the EGYPTIAN HEALING RODS offer you tangible health benefits. RUSSIAN STUDIES DEMONSTRATE THE EGYPTIAN HEALING RODS WILL: REDUCE STRESS - BOOST IMMUNE FUNCTION - EXPAND PSYCHIC ABILITIES - LOWER BLOOD PRESSURE..."

I'd like to challenge whether the advertiser can substantiate any of these claims.

3. I'd also like to challenge whether the testimonial claims that the rods can cure arthritis, repair broken noses, permit doctors to "reduce...BP meds in half", increase the efficacy of acupuncture treatments by 60%, cure insomnia and assist with weight loss are misleading.

I can confirm that I have no connections with the advertiser or with the alternative medicine industry in general."