The Quantum Laser Shower-Head

Radiant Life Technologies are the manufacturers of "The Greatest Breakthrough in Holistic Healing This Century" - which appears to be some kind of laser-powered shower-head.


Gisele Delmar - the unfortunate "UK representative" promoting this worthless piece of gadgetry - handed me a flyer (available here and here) at the weekend.

The flyer uses the traditional two-pronged approach to impressing gullible consumers, namely:

• Expound at great length on the evils of modern medicine
• Advertise an unrelated product

ASA complaint follows and, I promise, it's not worth reading.

"I write to complain about a flyer I picked up at the CamExpo exhibition in London on 24th October this year.

The flyer, for Radiant Life Technologies, promotes some kind of miracle-medical-breakthrough-laser-gadget-thingy.

I suspect that the flyer may be in breach of three sections of the British Code of Advertising, Sales Promotion and Direct Marketing (CAP) code (2010). I can provide the original flyer by post, if necessary.

1. The flyer is titled:

"Help the Healer Within - coMra-Therapy - The Greatest Breakthrough in Holistic Healing This Century"

2. This astonishing breakthrough has not yet found its way into the medical literature. A search of PubMed [1] did not produce any results for "coMra therapy". Even the manufacturer's own website [2] does not cite any research; neither does the flyer.

3. The advertised device is a small hand-held gadget vaguely resembling a shower head. It is advertised for sale at 595 euros (excluding VAT).

4. Under Section 12.1 of the CAP Code, I challenge whether any of the following claims can be substantiated, and under Section 3.1 I challenge whether they are misleading:

(i) "MIL-Therapy, an acronym for Magnetic-Infrared-Laser-Therapy" is a "medical therapy which most closely resembles the way in which the physical body heals itself."

(ii) This "technology" is able to avoid "interfer[ing] in the ability of the body to naturally heal itself" and yet "co-operate with the physical body - that is, the healer within - by providing it with all the necessary conditions it needs for what it alone is most qualified to do: namely, to heal itself."

(iii) There are "four radiant energies that have to be synthesised into working together as one coherent whole" to achieve this healing, namely "Infra-red laser - the four [sic] basic colours: Red-Green-Blue-Yellow", "Magnetism" and "Ultrasound"

(iv) "In June 2009, Radiant Life Technologies made what amounts to the greatest breakthrough in medical science this century: they took MIL-Therapy to a totally new level through their discovery of the much sought-after technique which combines all four of the above-mentioned radiances into one coherently-operating whole. Radiant Life Technologies has named this greatly enhanced form of MIL-Therapy Coherent, Multi-Radiance, Therapy, abbreviated to coMra-Therapy"

(v) "The infra-red laser" on the device "provides the stimulus for healing"

(vi) "The four basic colours provide the message to the healer within..."

(vii) "The magnetism provides a force field" which "determines the depth to which the other radiances penetrate the subcutaneous layer"

(viii) "The ultrasound...[allows] the diseased cells to reorganise themselves internally much more quickly. It is important to note here that cells become dis-eased when they become disorganised internally for a particular reason: the cause of the disease."

(ix) "Low-intensity lasers" like the advertised product are "proving to be highly effective in both the treatment and the prevention of a wide variety of diseases...[these] lasers...enhance the positive effects of allopathic medicine."

(x) "It is now abundantly clear that low-intensity lasers [like the advertised product] have inexhaustible possibilities in the realm of healing."

5. Under Section 12.2, I challenge whether the following passage found in the flyer may discourage essential treatment:

(i) The highlighted text "Despite having full knowledge of the negative side-effects of a great number of the drugs in use today, many physicians continue to prescribe them"

(ii) The highlighted text "...allopathic medicine has become an extremely mercenary business, and like all mercenary businesses today, modern forms of healing also have an inbuilt obsolescence factor."

(iii) "Pharmacotherapy has also been proven to damage other areas in the body, including the nervous system, and all too often such damage is irremediable"

(iv) "...often severe negative pathological effects of these drugs are largely ignored. Invariably these only show up much later in a patient's medical history, by which time the damage is often irreparable"

6. I confirm I have no connections with the advertiser. I confirm I am not involved in legal proceedings with the advertiser."