Jeff Hope's Lasers - Illegal and Irresponsible

Jeff Hope and his company Wellness Tree Ltd are breaking the law and deserve to be sent to prison for ruthlessly misleading vulnerable members of the public.

(Image credit)

The firm is offering some gadgets grandiosely described as Quantum Wave Lasers. Together with its attachments, one of the devices can be purchased for £7,450.

If that sounds like a lot of money you should know that, according to the company's flyer (available here, here, here and here), the technology is the greatest scientific breakthrough in the history of human civilisation.

"Any sort of disease whatsoever - physical or mental - will be rapidly curable, simply and cheaply. It will be possible to reverse aging and rejuvenate the person. It will be possible to re-grow limbs and straighten misshapen spines - and directly remove the causes of mental diseases and cure them as well. Lifespan will be staggeringly increased, without 'old age's debilitation'. AIDS, cancer, leukemia [sic], and genetic diseases will be completely conquered..."

Besides a reprehensible offence under the Cancer Act 1939, the flyer is responsible for countless breaches of the Consumer Protection from Unfair Trading Regulations 2008 - some of which I enumerate in this complaint to the ASA.

"I write to complain about a flyer I picked up at the CamExpo exhibition in London on 24th October this year.

The flyer, for Quantum Wave Lasers, promotes a laser healing device which is currently available for £7,450 (including probes).

The advertisers claim the device can cure "any sort of disease whatsoever", including the named diseases "AIDS", "cancer" and "leukemia" [sic].

I suspect that the flyer and its inserts may be in breach of innumerable sections of the British Code of Advertising, Sales Promotion and Direct Marketing (CAP) (2010). I can provide the original flyer by post, if necessary.

1. The main flyer is titled "Quantum wave Lasers - Cold Laser News - Helping the body to achieve optimum health".

2. Under Section 3.1 of the CAP Code I challenge whether the following claims are misleading,
under Section 12.1 I challenge whether they can be substantiated, under Section 12.2 I challenge whether they discourage essential treatment, and under Section 12.6 I challenge whether the advertisers falsely claim to cure illness:

(i) "Everything", presumably including pathogens and cancer cells, has "a vibrational [i.e. resonance] frequency which can be measured in Hertz..."

(ii) "Royal Rife" has "developed a method to determine the frequency of pathogens and cancer cells"

(iii) "Royal Rife" was able to use a "polarizing [sic] microscope" to "determine the specific frequency of the pathogen or cell and also discover which frequency destroyed it"

(iv) "Jack Schwartz" was able to "generate... frequencies... within his own body to overcome illness"

(v) As a result, "Jack Schwartz" was able to put "a long sail-maker's needle through his biceps with no resultant bleeding"

(vi) "Jack Schwartz" could "heal his body within hours after it was injured" and was "unaffected by toxic substances injected into his body"

(vii) "...specific body tissues are in resonance with specific frequencies, according to their embryonic origin"

(viii) "...illness and dis-ease result when cells, molecules or particles of matter are out of their normal resonance frequencies associated with that tissue"

(ix) By "repeatedly exposing damaged tissue to the[ir] normal resonance frequencies... healing often occurs, sometimes very rapidly"

(x) "...prominent and successful healers...emit an electromagnetic frequency of 8 Hz" which is the same as the "electromagnetic frequency of 8 [sic] Hz" emitted by "The earth [sic]".

(xi) "...developing a grounded connection to the earth [sic] is good for health, healing and balancing"

(xii) "...frequency medicine works" and can be used to "improve our lives", as documented by "all of this research and knowledge we have gained"

(xiii) For example a similar product, the "Erchonia laser", can "support physical healing for a huge range of conditions" and can "deliver a large range of healing frequencies"

(xiv) The advertised product is the "first fully digital cold laser or low level laser" which is user-programmable "in any frequency [the user] desires", a feat which is "unheard of with any other laser"

(xv) The laser is able to effect healing on "skin, bones, organs, glands, lymph" as well as affect "pain, sleep...and much more"

(xvi) The advertised product will "outperform 99% of all other lasers" because of the features documented in the leaflet's paragraphs 3-5

(xvii) The product can "[deliver] information" to the body

(xxviii) The "optional cold laser probes" are "groundbreaking [sic] healing lasers with plenty of power..."

(xxix) "The healing potential of scalar waves is phenomenal..."

(xxx) "The medical implications are enormous. By just reversing the damaged cells back to a previous physical [sic] state, this gives a physics [sic] mechanism for controlled cellular dedifferentiation, in biology terms [sic]. Physicians will time-reverse diseased, damaged or aged cells back to an earlier healthy condition, including all the cellular genetics. Normal cells are just reversed to a slightly younger condition"

(xxxi) "Any sort of disease whatsoever - physical or mental - will be rapidly curable, simply and cheaply. It will be possible to reverse aging and rejuvenate the person. It will be possible to re-grow limbs and straighten misshapen spines - and directly remove the causes of mental diseases and cure them as well. Lifespan will be staggeringly increased, without 'old age's debilitation'. AIDS, cancer, leukemia [sic], and genetic diseases will be completely conquered..."

3. (i) The flyer contains a number of inserts which, I suspect, each feature egregious breaches of the CAP Code. For brevity, I have excluded them from this complaint, but I recommend that you examine them, since they contain medical claims not made in the main flyer.

(ii) I have scanned the inserts for you and can send them, if required.

4. I confirm I have no connections with the advertiser. I confirm I am not involved in legal proceedings with the advertiser."