*Prediction Magazine - also awash with accuracy

Yesterday I submitted a single complaint covering eighteen different advertisements for psychics that litter the pages of Soul and Spirit magazine.

The ASA cynically accepted my willingness to resubmit them all individually. A curse upon them!

I will spare you, dear reader, the necessity of clicking through twenty-six new articles. Here are the edited highlights of today's new ASA complaints, all from Prediction Magazine.

UPDATE, 6th Apr: The ASA report "...we've been looking into your complaints against ads in Prediction...magazine. You may or may not know we've previously investigated and upheld complaints against these types of issues, I've therefore passed the cases to our Compliance team, which will follow it up."

UPDATE, 29 Apr: ASA report "...we have now received a response from Jillian Lane. She has agreed to remove the claim "President of Accurate Clairvoyants & Psychics" from her marketing material..."

UPDATE, 24 May: ASA report "...we have now received a response JJ's Psychic Eyes. They have assured us that the phrase "We are the presidents of accurate Clairvoyants and psychics" will not appear again and, more specifically, they will cease using the word "accurate".

(Image credit)

Jillian Lane (p20, top right)
0800 071 434343 www.jillianlane.org

1. The advert appears to be a mock-up of a five pound note, with Jillian Lane posing as the "President". It does not appear to be the case that Jillian Lane is the President of a real organisation called "Accurate Clairvoyants & Psychics".

2. The CAP Code, Section 3.1, states "Before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation."

3. Under Section 3.1, I challenge the phrase "Accurate Clairvoyants & Psychics".

Psychic TV (p28)
www.psychic-tv.com

1. The CAP Code, Section 3.1, states "Before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation."

2. Under Section 3.1, I challenge the claim that Anne Scholes is an "accurate psychic".

Elizabeth Francis (p72, top middle)
0906 633 0046 www.elizabethfrancis.com

1. The CAP Code, Section 3.1, states "Before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation."

2. Under Section 3.1, I challenge the claim that Elizabeth Francis is "accurate".

JJ's Psychic Eyes (p72, top right)
0800 07102030

1. The CAP Code, Section 3.1, states "Before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation."

2. Under Section 3.1, I challenge the claim that JJ's Psychic Eyes are "accurate clairvoyants and psychics".

"Eve" (p72, bottom left)
01942 205 318

1. The CAP Code, Section 3.1, states "Before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation."

2. Under Section 3.1, I challenge the claim that Eve provides an "accurate reading".

Psychic Light (p72, bottom right)
0800 138 8845 www.psychiclight.com

1. The CAP Code, Section 3.1, states "Before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation."

2. Under Section 3.1, I challenge the claim that Psychic Light offers "Accurate readings [with psychics]".

"Lee" (p73, middle left)
0800 121 6820

1. The CAP Code, Section 3.1, states "Before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation."

2. Under Section 3.1, I challenge the claim that Lee offers "accuracy" in his readings.

"Jane" (p73, middle)
07925 164851

1. The CAP Code, Section 3.1, states "Before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation."

2. Under Section 3.1, I challenge the advertiser's claim that "because of my accuracy I have lots of repeat callers".