Acupressure Mats Uk - painful reading

I've complained about these so-called "acupressure mats" before.

(Image credit)

This new flyer (available here and here) seems to be from a different advertiser.

However, it's the same product promoted with the same bullshit claims, not least that the mats "can help with":

"...sciatica... chronic aches... slipped discs... migraines... depression... fibromyalgia... lumbago... whiplash..."

ASA complaint follows!

"I write to complain about a leaflet I picked up at the CamExpo exhibition in London on 24th October this year.

The leaflet, for Acupressure Mats UK, promotes the product of the same name. The advertisers claim the product can "help" with a number of serious medical conditions.

I suspect that the leaflet may be in breach of the British Code of Advertising, Sales Promotion and Direct Marketing (CAP Code). I can provide the original leaflet by post, if necessary.

1. This complaint is further to my complaint, concerning the same product but probably different advertisers, in April 2010.

2. Under Section 12.1, I challenge whether the advertisers can substantiate their claims that the "Acupressure Mat may help with":

(i) Sciatica
(ii) Chronic aches
(iii) Slipped discs
(iv) Migraines
(v) Depression
(vi) Fibromyalgia
(vii) Low or high blood pressure
(viii) Lumbago
(ix) Whiplash

3. I confirm I have no connections with the advertiser. I confirm I am not involved in legal proceedings with the advertiser."